Holiday attachment - The construct, measure, and its relation with customer loyalty

ISBN-13: 9783656127062 / Angielski / Miękka / 2012 / 96 str.

Babu George

Opis

Doctoral Thesis / Dissertation from the year 2004 in the subject Tourism, grade: none, Goa University (Goa University, India), language: English, abstract: The content of the thesis may be summarized as follows: a)Conceptualization, development, and validation of a scale to measure holiday attachment. b)Examination of holiday attachment as an antecedent of tourist loyalty. c)Test of the proposed mediation-moderation model involving holiday dependence, holiday identity, novelty seeking, and loyalty. KEYWORDS: Scale Development, Holiday Attachment, Holiday Utility, Holiday Identity, Holiday Contextuality, Holiday Dependence, Novelty Seeking, Customer Loyalty, Mediation, and Moderation.