History and Future and Mass Media: An Integrated Perspective

ISBN-13: 9781572738065 / Angielski

David Demers;Lee B. Becker

Opis

This textbook argues that although corporate media are structurally organized to maximize profits and produce content that generally helps elites achieve their goals; this doesn't mean corporate media have less capacity to facilitate social change than entrepreneurial or other forms of media. The historical evidence and comparative empirical studies presented in this book show that mass media become more, not less, critical of dominant power groups, institutions, and value systems.