Historicising Transmedia Storytelling: Early Twentieth-Century Transmedia Story Worlds

ISBN-13: 9780367884710 / Angielski / Miękka / 2019 / 210 str.

Matthew Freeman

Opis

Through studies of the storyworlds constructed for The Wizard of Oz, Tarzan, and Superman, the book reveals how new developments in advertising, licensing, and governmental policy across the twentieth century enabled historical systems of transmedia storytelling to emerge.

Recenzje

"This book is an important contribution to the study of transmedia storytelling. With the aim to historicise transmedia storytelling, it offers an original point of view on the topic. In these pages transmedia practices become key to re-reading in an innovative way the history of twentieth century popular culture." --Paolo Bertetti, University Of Siena, Italy

Spis treści

Introduction: Why Historicise?

Part I: Defining Transmedia History

1. Characterising Transmedia Storytelling: Character-Building, World-Building, Authorship

2. Contextualising Transmedia Storytelling: Industrialisation, Consumer Culture, Media Regulation

Part II: Exploring Transmedia History

3. 1900–1918, From Fin-de-siècle to Fairy-Worlds: L. Frank Baum, the Land of Oz & Advertising

4. 1918–1938, From Fairy-Worlds to Jungles: Edgar Rice Burroughs Inc., Tarzan & Corporate Authorship　　　

5. 1938–1958, From Jungles to Krypton: DC Comics, Superman & Industry Partnerships

Conclusion: Cross the Shifting Sands

O autorze

Matthew Freeman is Senior Lecturer in Media and Communication at Bath Spa University, UK and Director of its Media Convergence Research Centre. He is the author of Industrial Approaches to Media (2016), and the co-author of Transmedia Archaeology (2014).