Higher Education Consumer Choice

ISBN-13: 9781137497185 / Angielski / Twarda / 2015 / 137 str.

Jane Hemsley-Brown; Izhar Oplatka

Opis

Higher Education Consumer Choice provides a comprehensive and highly focused critical analysis of research on HE consumer choice behaviour around the world. Ideal for students, scholars and marketing practitioners of consumer choice and behaviour in higher education markets, it explores the background and context to research on HE choice.

O autorze

Jane Hemsley-Brown is a professor at Surrey Business School, University of Surrey, Guildford, UK where she has been Head of the Department of Business ( 2007-2011), Associate Dean (International Affairs) and Deputy Head of School (2008-2014). Her research interests include the marketisation of education, consumer behaviour and higher education marketing.
Izhar Oplatka is a professor of Educational Administration and Leadership at The School of Education, Tel Aviv University, Israel and the head of the dept. of Educational Policy and Administration. Professor Oplatka's research focuses on the lives and career of school teachers and principals, educational marketing, emotions and educational administration.