High-Tech Grass Roots: The Professionalization of Local Elections

ISBN-13: 9780742517660 / Angielski / Miękka / 2002 / 256 str.

J. Cherie Strachan

Opis

Election campaigns in small and mid-sized electoral districts have been run from the grassroots from the beginning of the republic. Yard signs, door-to-door canvassing, and soap-box oratory have characterized state and local elections for years, and many predict their persistence into the 21st century. This book looks at trends in small town politics, tracking the infiltration of sophisticated communications technology, the use of political consultants, and the increase in fundraising and campaign expenditures. Original surveys, interviews, and in-depth case studies lead the author to conclude that the tactics are with us to stay, but that their potentially negative effects - rising campaign budgets and diminished citizen participation - may be mitigated by creative approaches to reform.