High-Tech Entrepreneurship : Managing Innovation, Variety and Uncertainty

ISBN-13: 9780415380584 / Angielski / Twarda / 2006 / 294 str.

Michel Bernasconi; Simon Harris; Mette Moensted

Opis

High-tech businesses form a crucial part of entrepreneurial activity in some ways representing very typical examples of entrepreneurship, yet in some ways representing quite different challenges. The uncertainty in innovation and advanced technology makes it difficult to use conventional economic planning models, and also means that the management skills used in this area must be more responsive to issues of risk, uncertainty and evaluation than in conventional business opportunities.
While entrepreneurial courses do reflect the importance of high-tech businesses, they often lack the resources needed to teach this in a way that goes beyond standard how to start up a business courses whilst not focusing solely on theoretical models. This book specifically focuses on the mix of theory and practice needed to accurately inform students. Key topics covered include:
* uncertainty and innovation
* entrepreneurial finance
* marketing technological innovations
* high-tech incubation management.
Including case studies to give practical insights into genuine business examples, this comprehensive book has a distinctly real-world focus throughout. Edited by a multi-national team, it draws together leading writers and researchers from across Europe, and is therefore a must-read for all those involved in advanced entrepreneurship with specific interests in high-tech start-ups.

Spis treści

Part 1: The Processes of Entrepreneurial Development  1. Introduction to Part 1  2. Are Engineers High-Tech Entrepreneurs  3. Management of Uncertainty and Innovation Monsted  4. Organizational Advantages of High-Tech SME’s  5. Technological Entrepreneurship as a Collective Creative Process  6. A New Venture as a Project: Overcoming the Strategy Formulation and the Implementation Dualism  Part 2: The Strategic Development of Young High-Tech Enterprises  7. Introduction to Part 2  8. Models of Development of Young Innovative Technology based Enterprises with a High Growth Potential  9. From Competitive Surveillance to Competitive Intelligence  10. Management and Networks by High-Tech Entrepreneurs  11. Marketing of Technological Innovations  12. Strategies of High-Tech Firms and National Values  13. Parks and Sophia Antipolis  14. High Tech Incubation Management  15. Entrepreneurial Finance  16. Business Model Selection in Nascent Academic Spin-Outs: Adapting to Shifting Opportunities  17. Auditing the Potential of a Technology  18. Knowledge Management as New Forms of Management in High Technology