Here's the Pitch

ISBN-13: 9781118137529 / Angielski / Twarda / 2012 / 224 str.

Martin Soorjoo

Opis

Advice for every pitch situation a modern day entrepreneur will encounter Whether you're pitching for funding, the media, or to potential customers and partners, to survive and succeed as an entrepreneur, you have to know how to deliver a high-impact pitch. Here's the Pitch reveals powerful proven techniques to get your audience to take the action you want. You'll learn the same strategies and tactics that have been used by entrepreneurs to raise millions of dollars, secure partnerships, and win big sales contracts. Here's the Pitch provides advice for every possible pitch situation, including virtual and Web 2.0 pitches. This book:

• Demonstrates proven, effective pitch techniques
• Offers step-by-step advice for preparing your pitch
• Helps you develop a confident, winning mind-set
• Examines a range of pitch scenarios entrepreneurs frequently encounter

Don't lose out on your next big sale, bid for exposure, or investment proposal for lack of skills. Here's the Pitch provides a complete toolkit that will enable you to deliver a confident, engaging, and successful pitch.

Spis treści

Acknowledgments ix

Introduction Life s a Pitch xi

PART I The Mechanics of Pitching 1

Chapter 1 The Power Dynamics of the Pitch 3

Chapter 2 Stand and Deliver 17

Chapter 3 Engage and Inspire 27

Chapter 4 The Power of Stories 37

Chapter 5 Handling Questions 47

PART II Forms of Pitch 59

Chapter 6 Attention–Grabbing Pitches 61

Chapter 7 The e–Pitch 73

Chapter 8 Pitch Materials: The Executive Summary and Pitch Deck 91

PART III Specific Audiences 105

Chapter 9 The Sales Pitch 107

Chapter 10 The Investor Pitch 119

Chapter 11 Crowdfunding: Pitching to the People 139

Chapter 12 Pitching the Media 153

PART IV Preparation 161

Chapter 13 Develop a Winning Mind–Set 163

Chapter 14 Prepare to Win 175

Bibliography 189

Index 191

O autorze

MARTIN SOORJOO is a pitch strategist and founder of the San Francisco based Investor Pitch Clinic (IPC). He coaches entrepreneurs across the United States, Canada, Europe, and India, helping them launch and raise funding. Prior to founding the IPC, Martin spent fifteen years as an attorney. He has worked with start–ups and investors, including senior investment bankers, venture capitalists, and angel investors. This experience equipped him with unique insights into the challenges start–ups face and how investors make their decisions. He is a Certified Master Practitioner of Neuro–Linguistic Programming (NLP) and expert in body language.

Blurb

"A comprehensive, insightful, and practical guide to pitching that all entrepreneurs must read." Symon Drake–Brockman, Managing Partner, Pemberton Capital Advisors

"Martin′s book is simply a must–read for entrepreneurs and investors alike. His practical and actionable advice sets this book apart from anything else I′ve read so far." Eyal Bino, Founder, Worldwide Investor Network (WIN)

"We live in a very competitive world in which entrepreneurs have a difficult time raising capital and finding clients. Entrepreneurs need to stand out and become memorable. Martin does a great job educating entrepreneurs on the art of the pitch, which will help them achieve measurable results." Jason Jacobsohn, Director, The Founder Institute