Henry and Edsel: The Creation of the Ford Empire

ISBN-13: 9781118142172 / Angielski / Miękka / 2012 / 314 str.

Richard Bak

Opis

The epic struggle between a father and son and the building of aworldwide business empire In this retelling of the story of the rise of Ford Motors,journalist Richard Bak offers a daring new perspective on the humandrama that helped shape one of the world's great business empires.No dry corporate history, Henry and Edsel focuses on the epicbattle of wills between the unyielding Henry Ford, his gifted sonEdsel, and his "second son," the brutal and insidious Harry Bennetwho rose from barroom brawler to become Henry's heir apparent. Bakdispels the common misperception of Edsel Ford as a weak andineffectual manager, and explains that it was in fact Edsel'slevel-headedness and imaginative business solutions and thatallowed the company to survive the many challenges to its survivalin the first half of the twentieth century. Timed to coincide withthe 100th anniversary celebration of Ford Motor Company, Henry andEdsel is sure to be warmly received by history buffs and businessreaders. Richard Bak (Detroit, MI) is a veteran journalist who has writtenwidely on the Fords and the automobile industry.