Heavyweight Marketing: Knockout Strategies for Building Champion Brands

ISBN-13: 9781502931825 / Angielski / Miękka / 2014 / 384 str.

Nikolas Allen

Opis

Attention Entrepreneurs and Small Business Owners: Is your business a 98-lb. weakling? Do competitors kick sand in your face? Then muscle up your marketing and transform your brand into a champion
Step in the ring with "Heavyweight Marketing" and discover potent, practical strategies that will help you build a distinctive brand bold enough to knock out your customers-and your competitors
The book is filled with rich stories, examples, anecdotes and case studies directly from author Nikolas Allen's recent 3-year stint running marketing consulting company, BAM Small Biz Consulting.
Allen's brisk writing style is chock full of keen insights, irreverent opinions and a healthy dose of pop culture references making this modern marketing manual both essential - and fun - to read.
Follow the author's real-world client examples as you learn to:
Define and articulate your unique brand value Create meaningful marketing messages Identify and engage your ideal audience Determine your optimal tools and tactics Produce dynamic marketing that packs a punch Build a truly distinctive small business brand Punch your way out of the crowded, cookie-cutter landscape of typical small business marketing and turn YOUR brand into a champion with "Heavyweight Marketing."

Zawartość książki może nie spełniać oczekiwań – reklamacje nie obejmują treści, która mogła nie być redakcyjnie ani merytorycznie opracowana.