Health Service Marketing Management in Africa

ISBN-13: 9780367001933 / Angielski / Twarda / 2019 / 292 str.

Robert Hinson; Lydia Aziato; Ogechi Adeola

Opis

This book responds to calls for quality healthcare service management practices or processes from developing economy perspectives.

O autorze

Professor Robert Ebo Hinson is the Head of the Department of Marketing and Entrepreneurship at the University of Ghana and Acting Director of Institutional Advancement in the same University. Professor Hinson has been consultant to several local and international institutions in Ghana including Standard Chartered Bank, HFC Bank, CAL Bank, Merchant Bank, the Enterprise Group; and Ecobank. Robert also sits on the board of Camelot Limited (a listed company). Professor Hinson started his professional career in advertising and has since becoming an academic taught a diversity of undergraduate and postgraduate courses. Apart from his experience in teaching, Prof. Hinson has a keen interest in research and in recognition of his research productivity, was awarded the 2008 Emerati Highly Commended paper Award for a co-authored paper published in Corporate Governance, the 2009 Journal of African Business Best Paper Award, the 2010 Emerati Outstanding paper Award for a co-authored paper published in the Journal of Research in Interactive Marketing and the Best Paper award in the International marketing track at the 2010 Academy of Marketing Conference at the Coventry University Business School, for another co-authored paper. Professor Hinson is published in or has had papers accepted for publication in rated journals like the International Journal of Public Sector Management, Internet Research, International Journal of Bank Marketing, Journal of Financial Services Marketing, Journal of Business and Industrial Marketing, and the Thunderbird International Business Review. He has delivered invited lectures in the University of Warwick (UK), University of North Texas Business School (USA); and the University of the Free State Business School (Bloemfontein, South Africa). His current areas of research are services management, e-business, marketing practice, corporate social responsibility (CSR) and international business. Robert holds two doctorate degrees; one in Marketing from the University of Ghana; and a second in International Business from Aalborg University in Denmark. Kofi Osei-Frimpong is currently a Lecturer in Marketing, Ghana Institute of Management and Public Administration. He holds a Doctor of Philosophy (Marketing) from the University of Strathelyde, Glasgow, UK and a Master of Business Administration from Ghana Institute of Management and Public of Administration. He has presented competitive papers at international research conferences including: Academy of marketing, AMA Winter Conference, AMS Conference, EMAC among others. He also reviews manuscripts for international journals including: Technological Forecasting & Social Change, Industrial Marketing Management, Journal of Service Theory and Practices among others. Ogechi Adeola is an Associate Professor of Marketing at the Lagos Business School, Pan-Atlantic University, Nigeria. She commenced her career over two decades ago with Citibank Nigeria, before moving to academia. She holds a doctorate in Business Administration (DBA) from Alliance Manchester Business School, UK (Alliance MBS). She is a 2016 Visiting International Fellow, Open University Business School, UK; a 2017 Paul R. Lawrence Fellow, Chicago; guest lecturer at the University of Ghana Business School; and Associate Dean, University of the People, USA. She is Nigeria’s Country Coordinator of Savings Groups for Africa (SG4Africa); co-investigator of a Research England-funded project documenting women’s entrepreneurial tourism efforts in Sub-Saharan Africa; and founder of Empowering African Women, funded through the 2017 Ignition Award of MBS. She was a 2018/2019 Nigerian project team member of IT for Change (India); and an Alpha team member of the Centre for Global Enterprise (CGE), engaged as virtual consultants for the London Taxi Company, UK in 2015 and Texas Capital Bank, USA, in 2018. She has published academic papers in peer-reviewed scholarly journals. Her co-authored papers won Best Paper Awards at international conferences in 2016, 2017, 2018, and 2019. Her research focuses on strategic entrepreneurial marketing in sub-Saharan Africa. She has been a guest speaker and discussant at local and international conferences. In 2019, she was invited by The World Bank Group’s We-Fi (Women Entrepreneurs Finance Initiative), to serve as a Panellist at the Freetown Forum on Women Entrepreneurship in Tourism which took place in Freetown, Sierra Leone. She is a Fellow of the Institute of Strategic Management, Nigeria and the National Institute of Marketing of Nigeria. ​Adeola, is the Academic Director of Lagos Business School (LBS) Sales & Marketing Academy.