Health Promotion: A Practical Guide to Effective Communication

ISBN-13: 9781108816045 / Angielski / Miękka / 2021 / 308 str.

Merryn McKinnon

Opis

This text introduces students to the principles and practice of health promotion in Australian and international public health contexts.

Spis treści

Part I. Health Promotion Fundamentals: 1. Influences on health Merryn McKinnon; 2. Health promotion theories and models Merryn McKinnon; 3. Communication in health settings Linda Murray and Merryn McKinnon; Part II. Effective Communication: 4. Ethics, risk and health promotion Rod Lamberts; 5. Influencing factors and empowering decision-making Will J. Grant; 6. Components of effective communication Lindy A. Orthia; 7. Understanding and using media in health promotion Merryn McKinnon; 8. Evaluation – how to measure what works Merryn McKinnon; Part III. Global Health into the Future: 9. Health promotion needs and challenges Merryn McKinnon; 10. Global case studies Merryn McKinnon.