Health Communication

ISBN-13: 9783838380704 / Angielski / Miękka / 2011 / 308 str.

Opis

This book identifies relevant approaches of designing effective health communication programs in Africa. The book builds on current knowledge in health communication to suggest strategies of making this universal knowledge applicable in Africa. the author identified relevant theories, African cultural practices,media advocacy, new media, socio-legal perspective and behaviour change communication as the best strategies for health communication in Africa. The book attempts to fill the gap in knowledge in health communication created by the fact that majority of theories and principles were developed in Western countries and their duplication in developing countries has led to inconsistent results. This work is important because it is tailored for use in Sub-Saharan Africa a region with a high burden of disease. The book is meant to play an important role in health communication aimed at HIV and AIDs prevention.

O autorze

Mr Katiambo is a lecturer in the Department of Mass Communication and journalism Maseno University where he teaches media studies, development and health communication. He has authored several articles in peer reviewed journals. The author is currently pursuing his PhD at the Institute of Behavioural Science at the Radboud University, Netherlands.