Harvard Business Review Case Study: General Electric Medical Systems (2002)

ISBN-13: 9783640204045 / Angielski / Miękka / 2008 / 28 str.

Marcel Heide

Opis

Seminar paper from the year 2006 in the subject Economics / Business: Business Management, Corporate Governance, grade: 1.9, Napier University Edinburgh (Napier University Business School), course: International Business Strategy, 4 entries in the bibliography, language: English, abstract: General Electric Medical Systems (GEMS) is the world's leading manufacturer of diagnostic imaging equipment and part of the Milwaukee, US-based General Electric. The following evaluation conducts a strategic analysis of its internal resource capability, how it shaped its competitive strategy and a profound evaluation of its international strategy.