Hands on with Google Data Studio: A Data Citizen's Survival Guide

ISBN-13: 9781119616085 / Angielski / Miękka / 2020 / 432 str.

Lee Hurst

Spis treści

Introduction xv Part I Data Studio Basics 1 Chapter 1 Data Studio and the Data Citizen 3 Chapter 2 Cooking with Google Data Studio 15 Chapter 3 Enhancing Basic Graphs 57 Chapter 4 Data Exploration with Interactive Elements 73 Part II Business and Marketing Applications 99 Chapter 5 Web Data Visualization with Google Analytics 101 Chapter 6 Using Google Search Console for Audience Insights 135 Chapter 7 Viewing Local Organization Data from Google My Business 173 Part III Beyond the Office 221 Chapter 8 Getting Personal 223 Chapter 9 Going Public 291 Chapter 10 Where Do You Go from Here? 363 Index 399

O autorze

LEE HURST began doing application development in 1995 as a consultant, later joining IBM where he worked as a web application developer. Since 2006 he has worked for EnPro Industries building custom eCommerce solutions and consulting for global web development, analytics solutions, and SEO. He assists small businesses and agencies through his Helpfullee website, and maintains the Google Data Studio Resource Finder, a free service he created in 2017.