Handbook on the Experience Economy

ISBN-13: 9781781004210 / Angielski / Twarda / 2013 / 496 str.

Jon Sundbo;Flemming Sorensen

Opis

This illuminating Handbook presents the state-of-the-art in the scientific field of experience economy studies. It offers a rich and varied collection of contributions that discuss different issues of crucial importance for our understanding of the experience economy. Each chapter reflects diverse scientific viewpoints from disciplines including management, mainstream economics and sociology to provide a comprehensive overview.