Handbook of the Management of Creativity and Innovation: Theory and Practice

ISBN-13: 9789813141872 / Angielski / Twarda / 2017 / 420 str.

Lisa Min Tang; Christian Werner

Opis

Handbook of the Management of Creativity and Innovation: Theory and Practice is a collection of the theories and practices of the effective management of creativity and innovation, contributed by a group of European experts from the fields of psychology, education, business, engineering, and law. Adopting an interdisciplinary and intercultural approach, this book offers rich perspectives — both theoretical and practical — on how to manage creativity and innovation effectively in different domains and across cultures.This book appeals to students, teachers, researchers, and managers who are interested in creative and innovative behavior, and the management of it. Although the authors are from the fields of psychology, education, business, engineering, and law, people in all disciplines will find the coverage of this book beneficial in deepening their understanding of creativity and innovation, and helping them to identify the right approaches for managing creativity and innovation in an intercultural context.