Handbook of the London 2012 Olympic and Paralympic Games: Volume Two: Celebrating the Games

ISBN-13: 9780415671927 / Angielski / Twarda / 2013 / 316 str.

Vassil Girginov; Boria Majumdar

Opis

This is the definitive, officially-licensed account of the world's greatest sporting mega-event. It tells the complete story of the 2012 Games from inception, through the successful bidding process and the planning and preparation phase, to delivery, aftermath and legacy.

Spis treści

1. Researching and writing about the Games: an introduction  Part One: Britain Welcomes the World  2. Dressing up London  3. Re-thinking Hospitality: How London Welcomed the World to the 2012 Olympic and Paralympic Games  Part Two: Experiencing the Games  4. Volunteering at the Games  5. LOCOG: A Temporary Organisation Within a High Velocity Environment  6. Watching the Games  7. Tweetting the Olympic Games  8. Visiting the Games: spectators, fans and behaviours  9. Shopping at the London Games  10. Spectating the Games  11. Living in the Olympic zone  Part Three: Science, technology and Olympic celebrities  12. Helping athletes excel  13. Shaping viewing experiences: The Biggest Spectacle on Television’s Grandest Stage  14. Celebrity and the London 2012 Spectacle  Part Four: Seizing the Olympic platform  15. Using the Olympic platform for communications  16. Protesting the Games  17. Seizing the Olympic platform: 6.6 million and counting  Part Five: Documenting the Games and their legacies  18. Inspire a Publication: Books, Journals, and the 2012 Olympic and Paralympic Games  19. Documenting the Games through film: Lights, camera, action!  20. London 2012 Legacy Strategy: Did it deliver?  Conclusions  21. London 2012: beyond everyone’s Games

O autorze

Vassil Girginov is Reader in Sport Management/Development at Brunel University, UK. He is a founding board member of the Bulgarian Olympic Academy and has been researching, teaching and working for the Olympics for 25 years. His research interests and publications (including six books) are in the field of the Olympic movement, sport development and comparative management and policy analysis.