Handbook of Visual Communication: Theory, Methods, and Media

ISBN-13: 9781138590304 / Angielski / Twarda / 2020 / 494 str.

Sheree Josephson; James Kelly; Ken Smith

Opis

This Handbook of Visual Communication explores the key theoretical areas and research methods of visual communication. With chapters contributed by many of the best-known and respected scholars in visual communication, this volume brings together significant and influential work in the discipline.

Spis treści

INTRODUCTION Visual Communication Dominates the 21^st Century  VISUAL PERCEPTION  1. Perception Theory: A Neurological Perspective on Visual Communication  2. Using Eye Tracking to See How Children Read Interactive Storybooks with Supplemental or Incidental Digital Features  VISUAL COGNITION  3. Visual Cognition  4. Vsual-Verbal Redundancy and College Choice: Does the Level of Redundancy in Student Recruitment Advertisements Affect High School Students’ Decision-Making Process?  AESTHETICS  5. Aesthetics Theory: Aesthetic Experience as a Communicative Tool in the 21^st Century  6. Applying Aesthetic Principles to Tell Stories through Photojournalism: Taking a Look Back at my Memorable Images  VISUAL RHETORIC  7. Visual Rhetoric: Theory, Method, and Application in the Modern World  8. Trump as Global Spectacle: The Visual Rhetoric of Magazine Covers  VISUAL SEMIOTICS  9. Visual Semiotics Theory: Introduction to the Science of Signs  10. Jordanian Banknote Design: A Social Semiotic Analysis  11. The Myth of the American Landscape: Photography and the Semiotics of Nature   CULTURAL STUDIES  12. Cultural Studies Theory: The Production and Consumption of Meaning  13. Altering the Body/Altering Communication: Using Cultural Studies Theory to Examine Interactions Related to Body Modification  VISUAL ETHNOGRAPHY  14. Visual Ethnography: From Visual to Networked to Multimodal Practice  15. Oppositional Articulations: An Ethnographic Study with Black Artists in Austin, TX  VISUAL NARRATIVE  16. Narrative Theory: Visual Storytelling  17. Performing the Past in the Present: Prosperity Junction, Public Memory, and American Identity  MEDIA AESTHETICS  18. Applied Media Aesthetics: Encoding and Decoding Meta-Messages  19. Understanding X-ray Images: A Medi(c)a(l) Aesthetics Approach  DIGITAL MEDIA  20. Digital Media Theory: From One Way to Multidirectional Communication  21. Google Doodles and Collective Memory-Making 22. Profile Pictures Across Platforms: How Identity Visually Manifests Itself Among Social Media Accounts  VISUAL INTERTEXTUALITY  23. Visual Intertextuality Theory: Exploring Political Communication and Visual Intertextuality through Meme Wars  24. What Makes an Internet Meme a Meme? Five Essential Characteristics  VISUAL ETHICS  25. Visual Ethics: A Dynamic of Process and Meaning  26. ‘Stolen Valor,’ Moral Panic, and the Ethics of Digital Vigilantism VISUAL LITERACY  27. Visual Literacy Theory: Moving Forward  28. Fakes, Forgery, and Facebook: An Examination of Visual Literacy in the Era of Manipulated Images, Fake News, and Alternative Facts