Handbook of Research on Transmedia Storytelling and Narrative Strategies

ISBN-13: 9781522553571 / Angielski / Twarda / 2018 / 510 str.

Recep Yılmaz; M. Nur Erdem; Filiz Resuloğlu

Opis

Explores the connections between consumers of media content and information parts that come from multimedia platforms, as well as the concepts of narration and narrative styles. Featuring coverage on a wide range of topics such as augmented reality, digital society, and marketing strategies, this book explores narration as a method of relating to consumers.