Handbook of Research on Strategic Alliances and Value Co-Creation in the Service Industry

ISBN-13: 9781522520849 / Angielski / Twarda / 2017 / 540 str.

Shai Rozenes; Yuval Cohen

Opis

Presents scholarly material on frameworks for the effective management of value co-creation in contemporary business contexts. Highlighting relevant perspectives across a range of topics, such as public relations, service-dominant logic, and consumer culture theory, this publication is designed for professionals, researchers, graduate students, academics, and practitioners.