Handbook of Research on Integrating Social Media into Strategic Marketing

ISBN-13: 9781466683532 / Angielski / Twarda / 2015 / 462 str.

Nick Hajli

Opis

To survive in today's competitive business environment, marketing professionals must look to develop innovative methods of reaching their customers and stakeholders. This title explores the use of social networking and other online media in marketing communications, including both best practices and common pitfalls, to provide comprehensive coverage of the topic.