Handbook of Research on Children's Consumption of Digital Media

ISBN-13: 9781522557333 / Angielski / Twarda / 2018 / 400 str.

Gulşah Sarı

Opis

Examines how children have become consumers as well as how their consumption habits have changed in the age of digital and media technologies. Featuring current research on cyber bullying, social media, and digital advertising, this book is aimed at marketing and advertising professionals, consumer researchers, international business strategists, academics, and upper-level graduate students.