Handbook of Research on Applied AI for International Business and Marketing Applications

ISBN-13: 9781799850779 / Angielski / Twarda / 2020 / 740 str.

Bryan Christiansen; Tihana Skrinjaric

Opis

Presents research on artificial intelligence applications within the context of international business. Highlighting a wide range of topics such as diversification, risk management, and artificial intelligence, this book is ideal for marketers, business professionals, academics, practitioners, researchers, and students.