Handbook of Product and Service Development in Communication and Information Technology

ISBN-13: 9781475777918 / Angielski / Miękka / 2013 / 269 str.

Timo O. Korhonen; Antti Ainamo

Opis

Have you ever considered ...
*How to efficiently organize and manage the multiple, parallel development projects of ICT?
*How to systematically channel your team's creativity to high quality products and services?
*How your company can best benefit from university research?
*What are the meaning and realization of quality systems in modern ICT organizations and processes?
*How to design user interfaces to maximize product usability and market value?
*How to maximize the benefits of Internet in your product development and marketing?
*What are the roles and important practices of patenting, and licensing in the US and Europe? This book aims to give you a top-down treatment in these and many other important topics of ICT product and service development. Our primary objective is to provide you with an eagle-eye view both in theory and in practice and to trace the state-of-the-art development. Book authors come both from universities and industry giving thus a theory and practice balancing touch for the material.

Spis treści

1: Overview; T.O. Korhonen, A. Ainamo. 2: Systematic idea production and cultivation in high-tech product development; T.O. Korhonen, A. Ainamo. 2.1. Introduction. 2.2. Process of creativity. 2.3. Structured creativity techniques. 2.4. Summary. 3: User centered design of telecommunications services; S. Belitz, R. Äijö, M. Ranta-Aho. 3.1. Introduction. 3.2. Viewpoints on user experience. 3.3. Bringing the user's voice into the design process. 3.4. Impossible? No, but you have to manage it! 4: Product development generations: some lessons from personal digital assistants and palmtop computers; A. Ainamo, T.O. Korhonen. 4.1. Introduction. 4.2. Product development in rapidly emerging markets. 4.3. Methods. 4.4. PDAs, palmtops and 2G phones. 4.5. Conclusion. 5: Project portfolio management in telecommunications R&D; T. Aalto, M. Martinsuo, K.A. Artto. 5.1. Introduction. 5.2. Managing business-oriented R&D. 5.3. Project portfolio management. 5.4. Methods for project portfolio management. 5.5. Applying portfolio management in the different stages of R&D. 5.6. Discussion. 6: Quality in high-tech product development; A. Ainamo, P. Järvinen, T.O. Korhonen, P. Lillrank. 6.1. What is quality? 6.2. What is high-tech? 6.3. How to deal with the inherent uncertainty of high-tech.6.4. The emergence of QM for the modern high-tech environment. 6.5. Sequential and repetitive processes. 6.6. The practice of QM in the modern high-tech environment. 6.7. Final words. 7: Innovations in the Internet and mobile era: the real dot.com revolution web; J. Autere, T.O. Korhonen. 7.1. Introduction. 7.2. New possibilities to mass-customize existing products. 7.3. New technologies make companies disintegrate. 7.4. Who is going to profit from the innovations? 7.5. The generic strategies possible for innovators and asset owners. 7.6. Conclusions and new trends. 8: Patenting And Intellectual Property Rights In Academic - Industrial Ventures; P. Kuosmanen, T.O. Korhonen, A. Ainamo. 8.1. Introduction. 8.2. Defining patenting. 8.3. Applying for a patent - formal procedures in European countries. 8.4. Comparing patenting in Europe and in the US. 8.5. Patenting abroad - some practical advice. 8.6. Patenting in new market areas. 8.7. University based research and patenting. 8.8. Covering patenting costs. 8.9. Licensing: alternative for small start-up companies. 8.10. Valuating patents on the balance sheet. 8.11. Conclusions. 9: Finance and venture capital markets; P. Kelly. 9.1. Introduction. 9.2. A five stage model. 9.3. Sources of external finance. 9.4. Demonstrating personal commitment: sweat equity. 9.5. Fund raising climate.