Handbook of Media Management and Economics

ISBN-13: 9781138729292 / Angielski / Twarda / 2018 / 476 str.

Alan Albarran; Bozena Mierzejewska; Jaemin Jung

Opis

The Handbook of Media Management and Economics has become a required reference for students, professors, policy makers and industry practitioners. The volume was developed around two primary objectives: assessing the state of knowledge for the key topics in the media management and economics fields; and establishing the research agenda in these areas, ultimately pushing the field in new directions.