Handbook of Marketing Strategy

ISBN-13: 9781849800983 / Angielski / Twarda / 2012 / 528 str.

Venkatesh Shankar

Opis

This authoritative, comprehensive, and accessible volume by leading global experts provides a broad overview of marketing strategy issues and questions, including its evolution, competitor analysis, customer management, resource allocation, dynamics, branding, advertising, multichannel management, digital marketing and financial aspects of marketing.