Handbook of Hospitality Marketing Management

ISBN-13: 9780080450803 / Angielski / Twarda / 2008 / 552 str.

Haemoon Oh

Opis

Packed with investigations into mainstream hospitality marketing issues and practices which offer practical guidelines for applying topical research results to industry's operations, this book provides fundamental issues of hospitality marketing including the concept of hospitality, social responsibilities and basic principles.

Spis treści

Part I. Hospitality Marketing Concepts; Marketing Hospitality and Tourism Experiences; Socially Responsible Hospitality and Tourism Marketing; Hospitality Marketing Mix and Service Marketing Principles; Part II. Hospitality Marketing Functions and Strategies; Branding, Brand Equity, and Brand Extensions; Relationship and Loyalty Marketing; Advertising, Public Relations, and Crisis Management; Distribution Channels and E-Commerce; Service quality and Business Performance; Part III. Hospitality Consumer Behavior; Motivations, Attitudes, and Beliefs; Travelers’ Information Search Behavior; Customer satisfaction, Service Failure, and Service Recovery; Experiential Consumptions: Affect – Emotions - Hedonism; Psychology of Pricing: A Review and Suggestions; Part IV. Destination Marketing; Destination Branding and Marketing: The Role of Marketing Organizations; Push-Pull Dynamics in Travel Decisions; Group Decision Making; Part V. Special Topics; Internal Marketing; Strategic Alliances; Research on the Casino Industry.

O autorze

Haemoon Oh, Abraham Pizapson