ISBN-13: 9781783470150 / Angielski / Miękka / 2017 / 544 str.
ISBN-13: 9781783470150 / Angielski / Miękka / 2017 / 544 str.
The Handbook of Healthcare Management is a comprehensive examination of key management practices for global healthcare organizations, arguing that insight into and implementation of these practices is essential for success and sustainability. Expert contributors analyze both existing methods and new developments in healthcare management, through topics including healthcare marketing and customer service, managing human resources and organizational stakeholders, strategic and business planning, high-reliability organizations, and health informatics. The result is a well-rounded collection of strategies to enhance healthcare quality, with emphasis on factors that promote organizational excellence. This Handbook will be invaluable to students in both master and doctoral healthcare management programs, as well as faculty and health services researchers, practitioners in both private and public sectors, policy-makers, and public administrators.