Handbook of Business-to-Business Marketing

ISBN-13: 9781781005361 / Angielski / Miękka / 2012 / 800 str.

Gary L. Lilien;Rajdeep Grewal

Opis

This insightful Handbook provides a comprehensive state-of-the-art review of business-to-business marketing. It supplies an overview and pioneers new ideas relating to the activity of building mutually value-generating relationships between organizations - from businesses to government agencies to not-for-profit organizations - and the many individuals within them.