Growing Your Property Partnership: Plans, Promotion and People

ISBN-13: 9781138461307 / Angielski / Twarda / 2017 / 444 str.

Kim Tasso

Opis

Offers a pragmatic introduction to alternative growth strategies and management solutions in planning, leadership, human resources, strategic marketing, promotion, selling, 'clientology' (relationship management) and achieving change. This title also offers solutions to problems in business planning, change management and promotions.

Spis treści

1. Planning: The future shape of the business; Managing your firm; 2. Promotion: strategic marketing, tactical Marketing, selling and business development, client and referrer relationships; 3. People: talent, teams and tomorrow’s leaders; 4.Miscellaneous management.

O autorze

Kim Tasso is the managing director of Practical Marketing Consultancy Ltd. She is an independent consultant, specialising in the professional services sector, with over 20 years' marketing experience.