Grow Your SEO: Search Engine Optimization Concepts Even Your Grandma Could Understand

ISBN-13: 9781511857192 / Angielski / Miękka / 2015 / 84 str.

Candy Phelps; Josh Klemons; Candy Phelps

Opis

Search Engine Optimization is a highly technical field that is constantly changing. Outsourcing SEO is too expensive for small businesses but-until now-it has been intimidating for entrepreneurs to delve into this field on their own. In "Grow Your SEO," Candy Phelps truly makes Search Engine Optimization easy to understand and even fun to read about In this beginner's guide to SEO, readers will learn exactly what to do to optimize their websites for Google...and what not to do. Phelps leads readers down the right path of timeless SEO techniques that will lead to lasting Search Engine Optimization results. Phelps uses gardening as a metaphor for search engine optimization throughout the book and beautifully illustrates the many parallels between gardening and SEO. This lowers the barrier of entry into the complex world of SEO for entrepreneurs. Technical concepts are transformed into simple language and memorable, actionable advice. Phelps introduces readers to tools and resources used by SEO professionals to track progress, view competitor's website authority ranking and perform keyword research. The book includes valuable tips, tricks and ideas that you can use today, including: 25 Ideas For Your Blog Content 15 Ideas To Drive New And Repeat Traffic To Your Website 12 Important Backlinks Access to Additional Free Online Resources These are the concepts that will be explained in detail in the book: 1.Introduction: Search Engines and SEO 2.The Anatomy of a Search Engine Results Page (SERP) 3.Why Is SEO So Important? A New World of Marketing 4.The Gardening Metaphor 5.Quantity + Quality Is Most Effective: Quality Content & User Engagement 6.Relevance is Imperative: Research & Audience 7.Organization Is Important: Architecture & Organization 8.Good Design Gets You Far: Design & Audio / Visual Content 9.Easy Access Is Crucial: Speed, Responsive Design & Accessibility 10.Longevity Is an Advantage: History & Authority 11.Reputation Is Everything: Backlinks & Social Media WHO IS THIS BOOK FOR? This book is for beginners who are trying to improve their ranking on Google. This was written for: Entrepreneurs Business owners Marketers Freelancers"