Greening the Corporation : Management Strategy and the Environmental Challenge

ISBN-13: 9781853837722 / Angielski / Miękka / 2001 / 198 str.

Peter Thayer Robbins

Opis

Corporate responses to environmental challenges are often held directly or indirectly responsible for significant worldwide environmental destruction. Corporations are beginning to respond to environmental and social concerns and are taking these into account. This process, known as the greening of the corporation is fraught with contraditions since the foremost aim of corporations is to earn profits. Robbins analyses teh approaches of four major international companies: ARCO Chemical; Ben & Jerry's; Shell; and The Body Shop.

Spis treści

List of tables * Acronyms and Abbreviations * Acknowledgements * Preface * Environmental Challenges and Corporate Responses * Corporate Management of Environmental Challenges * An Analysis of Two Corporations with a Traditional Corporate Culture * An Analysis of Two Corporations with a 'Social-environmental' Corporate Culture * Greening the Corporation: Shades of Green * Endnotes * References * Index

O autorze

Peter Robbins is a lecturer in sociology in the Institute of Water and Environment at Cranfield University.