Green Marketing

ISBN-13: 9786203024692 / Angielski / Miękka / 228 str.

Bhubaneswari Bisoyi; Biswajit Das

Opis

This eclectic book named Green Marketing is based on the ecological footprints needed for the humankind. It enumerates on the significance of green marketing for a strategic endeavor to harbinger an environmental revolution of eco-friendly products. The book essentially duals on the eco-friendly products and their necessities for sustainable development along with socio-economical advancement. The book has scientifically embarked into the leeway of knowledge pertaining to a better world order with an ecosystem conducive to lifeforms. A cutting edge book redefined with innovative ideas and concepts of Green marketing.

O autorze

Bisoyi, Bhubaneswari Dr. Bhubaneswari Bisoyi is an Assistant Professor at Sri Sri University, Odisha, India in the department of Faculty of Management Studies. Dr. Biswajit Das is a Professor in Management at KIIT School of Management, KIIT University, Odisha, India.