Green Marketing

ISBN-13: 9786200006806 / Angielski / Miękka / 2019 / 252 str.

Vikas Nath; Rajendra Prasad Das

Opis

Green Marketing activities touch every activity of business starting from production to packaging and moving further to public relations. Green marketing concerns with protection of ecology and environment in general. Modern marketing activities have led to growth in consumption and disposal of products which has created a negative impact on the environment. This book is a modest attempt to highlight green marketing practices being followed by selected industries viz. Automobile, Food, Plastic and Electrical industry. It has also tried to highlight the perception and awareness of consumers towards products of these industries.

O autorze

Nath, Vikas
Dr Vikas Nath is working as Professor in Marketing at Bharati Vidypeeth's Institute of Management and Research New Delhi. He has more than 20 years of work experience as teacher and academic administrator. His areas of interest are Green Marketing, Green Banking, Permission Marketing, Cause Related Marketing and Mobile Banking.