ISBN-13: 9786139584635 / Angielski / Miękka / 2018 / 52 str.
Our goal is to establish a new area of research called "Green Customization" which focuses on the creation of highly customizable textile products with green performance benefits. In this work we have identified a number of key areas where we can compare and contrast Mass Customization (MP)and Mass Production (MP) strategies and present anecdotal evidence including retail experience, inventory, cutting/sewing, packing, distribution, packaging, and returns.