Graphische Variation als soziale Praxis

ISBN-13: 9783110334210 / Niemiecki / Twarda / 2013 / 532 str.

Jurgen Spitzmuller

Opis

The graphic design of texts has become a linguistic object in its own right. To date, however, it has rarely been considered from a sociolinguistic perspective. The present volume attempts to fill this gap by offering the first comprehensive sociolinguistic theory of visual communication. It shows how "meaning" is generated through graphic variation, based on collective communicative knowledge and social attribution processes.

O autorze

Jürgen Spitzmüller, Universität Zürich, Schweiz.