Graphics on the Move: The Thinking and Application of Motion Graphics

ISBN-13: 9788419220554 / Angielski / Twarda / 2024

Opis

In the information explosion age, where thereis a shift from staticprinted information to digital media, designs that can convey informationfaster, more convincingly and, thanks to mobile phones, ubiquitously, are likely to gain the public's favor. As a result, graphicdesigners are increasingly including animation in their work to enhance theirstorytelling, making it more functional on the one hand and livelier on theother, increasing interest by appealing to people's emotions and desire to beentertained. This book showcases the current state of motion graphics in lightof new media such as touch, mobile, outdoor anddigital video media. Divided into three chapters, it first posits how a“rethinking” of motion graphics is essential in the context of new media toensure that graphic design remains dynamic and able to engage people in both anappealing and informative way. The second chapter consists of exclusive interviewswith animation designers who discuss the nature of contemporary animatedgraphics and their work, while the final chapter includes selected projectsfrom across the world. Featuring the newest ideas and work of the world's mostadvanced designers, the book is a valuable source of inspiration andinformation for professional graphic designers and students. AUTHOR: Wang Shaoqiang is a professor at the Guangzhou Academy of Fine Arts (China) and Doctoral Supervisorat the College of Arts and Humanities of the Macau University of Science and Technology. He is a prolific editor whose titles focus on design, art and lifestyle.He is also the editor of Design 360° magazine and Asia-Pacific Design yearbook. He has been invited to lecture at numerous universities, design academies and organizations, and he has been a jury member for China's most prestigious design and illustration awards. SELLING POINTS: . The book explains how graphic designers can adapt their designes to this world that lives and changes rapidly by using animation and storytelling to transmit contents faster. . The book doesn't only show stunning motion graphics projects from all over the world but also interviews with designers who exmplain how they develop theyr projects. . Through the QR codes included in the book readers have access to inspiring real life projects.