Foreword by David Cohen, Co-Founder, TechstarsPrefacePrologue: Microsoft's Startup Partnering JourneyPART 1: WHYChapter 1: Why entrepreneurship matters for large corporationsChapter 2: Why partnering with startups isn't easyPART 2: HOWChapter 3: How to partner with startups systematicallyChapter 4: Building the capability to partner with startupsPART 3: WHEREChapter 5: Partnering with startups around the worldChapter 6: Partnering with startups as a force for goodEpilogue: Three Mindsets for the SDG Decade of ActionReferencesAcknowledgementsAbout the ResearchAbout the AuthorIndex
Dr. Shameen Prashantham is Professor of International Business & Strategy and Associate Dean (MBA) at China Europe International Business School (CEIBS) in Shanghai, China. His research focuses on what he calls "dancing with gorillas"--how startups and large multinational corporations partner with each other as a means to improve their prospects of innovation and growth. Spanning a decade-and-a-half, this work has involved conducting fieldwork, teaching executives or giving talks around the world, including in Accra, Bangalore, Beijing, Berlin, Edinburgh, Johannesburg, Lagos, London, Mexico City, Munich, Nairobi, New Delhi, Shanghai, Silicon Valley, Tel Aviv, and Zurich. At present, his focus is on partnerships that contribute to the Sustainable Development Goals (SDGs).