Google It: Total Information Awareness

ISBN-13: 9781493964130 / Angielski / Twarda / 2016 / 564 str.

Newton Lee

Opis

From Google search to self-driving cars to human longevity, is Alphabet creating a neoteric Garden of Eden or Bentham's Panopticon? Will King Solomon's challenge supersede the Turing test for artificial intelligence? Can transhumanism mitigate existential threats to humankind? These are some of the overarching questions in this book, which explores the impact of information awareness on humanity starting from the Book of Genesis to the Royal Library of Alexandria in the 3rd century BC to the modern day of Google Search, IBM Watson, and Wolfram-Alpha.
The book also covers Search Engine Optimization, Google AdWords, Google Maps, Google Local Search, and what every business leader must know about digital transformation. "Search is curiosity, and that will never be done," said Google's first female engineer and Yahoo's sixth CEO Marissa Mayer.
The truth is out there; we just need to know how to Google it

Recenzje

"This collection of papers by authors in different areas discusses how Google affects all aspects of our lives, our society, and possibly our future. ... This is a very good book for anyone who wants to know Google beyond simple keyword searches. Readers can find inspiring discussions that they may have never thought about before regarding Google and its connection to our daily lives." (Xiannong Meng, Computing Reviews, April, 2017)

O autorze

Newton Lee, Association for Computing Machinery (ACM), Institute for Education, Research, and Scholarships (IFERS), and Woodbury University School of Media, Culture & Design (MCD)

Contributors

Dennis Anderson, Ph.D., St. Francis College
Penelope Beery, Ed.D., Knowledge Building in Action
Dirk Bruere, The Transhumanist Party
Frank Buddenbrock, Google AdWords Certified Specialist
Lincoln Cannon, Mormon Transhumanist Association
John Cassel, Wolfram Research
Nicole Ciomek, Radiant PPC
Tina Courtney, Evolve Marketing Agency
Andrew Donaldson, Bolder Super School
Robert Epstein, Ph.D., American Institute for Behavioral Research and Technology
Dennis Gamayunov, Lomonosov Moscow State University
Barret Havens, Woodbury University
David J. Kelley, Microsoft MVP and Futurist
Christoph Lahtz, Ph.D., Medical Researcher and Transhumanist
Sandra Lund-Diaz, M.Ed., Knowledge Building in Action
Trond Lyngbø, Search Planet AS
Aylin Manduric, University of Toronto
Darren Manners, Sycomtech
Mireia Montane, Ph.D., Knowledge Building in Action
Robert Niewiadomski, Educator
Frances Eames Noland, University of Oxford
Emily Peed, Educator
Jennifer Rosenfeld, OCLC
Cyrus Shahabi, University of Southern California
Tiana Sinclair, Futurist
Zach Tolan, The Polymathic Prodigy Institute
Natasha Vita-More, Ph.D., Humanity+ and University of Advancing Technology
Mikhail Voronov, Lomonosov Moscow State University
Nyagoslav Zhekov, Whitespark Inc.