Going Negative

ISBN-13: 9780684837116 / Angielski / Miękka / 1997 / 256 str.

Stephen Ansolabehere; Shanto Iyengar

Opis

Drawing on both laboratory experiments and the real world of America's presidential and congressional races, the authors aim to show in this text that negative advertising drives down voter turnout, and that political consultants intentionally use ads for this purpose.