Going Global: An Information Sourcebook for Small and Medium-Sized Businesses

ISBN-13: 9781591586517 / Angielski / Miękka / 2009 / 265 str.

Susan C. Awe

Opis

In an age where globalizing a business has gone from an innovation to an imperative, how can entrepreneurs make sure their small- and medium-sized enterprises (SMEs) are set up for maximum worldwide reach from the very beginning? "Going Global: An Informational Sourcebook for Small and Medium-Sized Businesses" is an extraordinary resource that points the way to a wealth of available print and web resources for helping SME owners research their international sales potential.

"Going Global" offers separate chapters on such critical topics as how to do a business plan, how to analyze the competition and the market, how to find foreign customers, how to set up an international business, how to manage a global business, and how to use the Internet to its fullest. No matter what stage of entering international trade a company is in, its owners, managers, and stakeholders will be able to quickly and easily find the information and expertise they need to compete in a world-based economy.