Going Dirty: The Art of Negative Campaigning, Updated Edition

ISBN-13: 9780742599864 / Angielski / Twarda / 2009 / 300 str.

David Mark

Opis

Going Dirty is a history of negative campaigning in American politics and an examination of how candidates and political consultants have employed this often-controversial technique. The book includes case studies on notable races throughout the television era in which new negative campaign strategies were introduced, or existing tactics were refined and amplified upon.