Gnotobiotic Mouse Technology: An Illustrated Guide

ISBN-13: 9781138402775 / Angielski / Twarda / 2017

Chriss J. Vowles

Opis

The rapidly changing context of the modern tourism and hospitality industry, responding to the needs of increasingly demanding consumers, coupled with the fragmenting nature of the marketing and media environment has led to an increased emphasis on communications strategies.How can marketing communication strategies meet the changing and challenging demands of modern consumers, and maintain a company‘s competitive edge?Marketing Communications in Tourism and Hospitality: concepts, strategies and cases discusses this vital discipline specifically for the tourism and hospitality industry. Using contemporary case studies such as South African Tourism, Travelocity and Virgin Trains, it explains and critiques the practice and theory in relation to this industry. Combining a critical theoretical overview with a practical guide to techniques and skills, it illustrates the role that communications play in the delivery and representation of hospitality and tourism services, whilst developing practical skills needed to understand, interpret and implement communications strategies within a management context.This systematic and cohesive text is essential reading for hospitality management students, and an invaluable resource for marketing practitioners in this growing area.

Spis treści

A Brief History of Germ-Free Life. Overview of Gnotobiotic Technology. Equipment and Terminology. Personal Protective Equipment. Sterilants and Sterilization. Isolator Setup. Port Entry and Exit. Sterilizing Food and Supplies. Supply Cylinder Entry. Isolator Maintenance. Aseptic Mouse Transfer. Working with Germ-Free or Gnotobiotic Mice in the Class II Biosafety Cabinet. Shipping Mice. Rederivation. Microbiological Testing. Genetic Testing. Record Keeping. Facility Setup and Management. Appendix: Sources for Equipment and Supplies.

O autorze

Chriss J. Vowles co-manages a multi-investigator germ-free research laboratory at the University of Michigan in Ann Arbor. He began his career at the University of Michigan in 2003, working full-time as a husbandry technician in the Unit for Laboratory Animal Medicine. In 2006, he discovered gnotobiotic technology. At that time, the Germ Free Laboratory was just starting. Chriss joined the research group on the ground floor and has been growing with it ever since. The idea of maintaining a germ-free, complex organism fascinated him then and still captivates him today. After eight years of maintaining a germ-free colony of mice, the laboratory is still evolving, he is still learning, and his trials, tribulations, and rewards are constant. Natalie E. Anderson is a research technician lead at the University of Michigan's Germ Free Core. In 2009, she graduated from Michigan State University with a bachelor's degree in animal science and accepted a position with SoBran's contract for the National Institute of Allergy and Infectious Diseases (NIAID). In December 2010, she returned to Michigan to take a position with the University of Michigan's Unit for Lab Animal Medicine. Shortly thereafter, she started working part-time in the Germ Free Core and quickly learned to love the daily challenges involved in maintaining a germ-free colony. Natalie joined the core full time in July 2013. Kathryn A. Eaton has been working with germ-free and gnotobiotic animal models for 30 years. She started her gnotobiology career at Ohio State University, where she did her PhD research on Helicobacter pylori in gnotobiotic piglets. She went on to study mice several years later, and in 2004 she established the University of Michigan Germ Free Mouse Laboratory, which she now directs. Dr. Eaton is a board-certified veterinary pathologist with research interests in bacterial enteric disease and immunology. In addition to H. pylori ,