Glocal Pharma: International Brands and the Imagination of Local Masculinity

ISBN-13: 9780367596583 / Angielski / Miękka / 2020 / 126 str.

Ericka Johnson; Ebba Sj?gren; Cecilia ?sberg

Opis

The Open Access version of this book, available at http://www.tandfebooks.com, has been made available under a Creative Commons Attribution-Non Commercial-No Derivatives 3.0 license. An empirically informed exploration of how global pharmaceutical products are localized - of what happens when they become ‘glocal’ - this book examines the tension

Spis treści

About the Authors

Acknowledgements

1. Introduction: Glocal Pharmaceuticalization

Part I Changes in Forms of Governance

2. Governing by Drugs: Conniving Patients, Beguiled Doctors and Disciplining Drugs

3. ‘A Few Good Men’ are Not Enough: Upsetting General Categories with Specific Knowledge When Making Reimbursement Decisions

Part II Changes in the Medical Discourse

4. The Swedish Medical Discourse: Impotence, Erectile Dysfunction and Viagra in Läkartidningen

5. Alpha-Blockers and a Weaker Pharmaceutical Influence on Medical Discourse

Part III Techno-Social Relationships and Identities

6. Enrolling Men, their Doctors, and Patients: Individual and Collective Responses to Erectile Dysfunction

7. Viagra Selfhood: Pharmaceutical Advertising and the Visual Formations of Swedish Masculinity

8. Conclusions: Glocal Pharma and the Swedish Viagra Man

References

Index

O autorze

Ericka Johnson is Assistant Director of the Technology and Social Change Division at Linköping University, Sweden and co-editor of Technology and Medical Practice: Blood, Guts and Machines. Visit her website: www.erickajohnson.se

Cecilia Åsberg is Professor of Gender Studies at Linköping University, Sweden.

Ebba Sjögren is Associate Professor in the Department of Accounting at Stockholm School of Economics, Sweden.