Global Strategies for Emerging

ISBN-13: 9781118217979 / Angielski / Twarda / 2012 / 352 str.

Anil K Gupta

Opis

The multinational corporate guide for thriving in the Asian marketplace Led by China and India, the rise of emerging Asia is transforming the structure of the global economy. By 2025, if not sooner, China will almost certainly overtake the U.S. to become the world's largest economy. By then, India is likely to have overtaken Japan to become the world's third largest economy, after China and the U.S. Besides China and India, Asia also includes other fast-growing economies such as Indonesia, Malaysia, Philippines, Thailand, and Vietnam. Added together, by 2025, these developments are likely to make Asia's economy larger than those of the U.S. and Europe combined. It is clear that, for every large company, leadership in Asia is rapidly becoming critical for leadership globally. This important resource brings together the latest ideas and in-depth case analyses from leading academics and practitioners to provide a comprehensive guide to succeeding in Asia.

• Explores how to develop a strategy to benefit from new patterns of 21st century trade
• Explains how companies can fight and win against low-cost competition from Asian companies
• Shows how to transfer homegrown management practices to Asia
• Reveals how to safeguard the company's intellectual property in China
• Brings to light how to leverage India as a platform to revitalize the company's innovation capabilities

A resource for competing in today's international market, this book offers executives and managers a guide for navigating the new global reality--that of Asia as the world's emerging center of gravity.

Spis treści

Preface ix

Acknowledgments xv

Part One: Gearing Up for the New Global Reality 1

1 Building the Next–Generation Global Enterprise 3
Anil K. Gupta, Haiyan Wang

2 Is Your Business Model Ready to Drill into the Core of the Diamond? 29
Niraj Dawar, Charan Bagga

Part Two: Winning the Local Competition in Emerging Asia 59

3 Coevolving Local Adaptation and Global Integration: The Case of Panasonic China 61
Toshiro Wakayama, Junjiro Shintaku, Tomofumi Amano, Takafumi Kikuchi

4 How Some Japanese Firms Have Succeeded Against Low–Cost Competitors in Emerging Markets 87
Junjiro Shintaku, Tomofumi Amano

5 Transferring Home–Grown Management Practices: The Case of Toyota in China 115
Akira Tanaka, Yue Wang

Part Three: Acquisition–Driven Globalization from Emerging Asia 139

6 Dubious Value of International Acquisitions by Emerging Economy Firms: The Case of Indian Firms 141
Aneel Karnani

7 Acquisition Advantage: How Emerging Market Firms Use Acquisitions, and What Incumbents Can Do About It 169
U. Srinivasa Rangan, Sam Hariharan

Part Four: Innovation Opportunities and Challenges in Emerging Asia 201

8 Innovating in the Vortex: New Perspectives from Radically Different Business Experiences in India 203
Srikanth Kannapan, Kuruvilla Lukose

9 Protecting Intellectual Property in China: A View from the Field 235
Andreas Schotter, Mary B. Teagarden

10 Competing in Emerging Asia: Reflections and Conclusions 265
Anil K. Gupta, U. Srinivasa Rangan, Toshiro Wakayama

Notes 285

About the Editors and Contributors 309

Index 321

O autorze

Anil K. Gupta is the Michael D. Dingman Chair in Strategy and Entrepreneurship at the Smith School of Business, the University of Maryland, and a visiting professor of strategy at INSEAD. A world–renowned scholar on global strategy, he is a regular speaker at major conferences and serves as an adviser and director for corporations in the United States, Europe, and Asia.

Toshiro Wakayama is a professor of innovation and strategy at the Graduate School of International Management, International University of Japan.

U. Srinivasa Rangan holds the Luksic Chair Professorship in Strategy and Global Studies at Babson College. Known for his research on globalization, strategic management, and national competitiveness, he has consulted with and taught in executive education programs for firms in Asia, Europe, and North America.

Blurb

Praise for Global Strategies for Emerging Asia

"No global business leader can ignore the extraordinary economic events happening in China, India, and other fast–growth markets: the creation of the world′s largest middle class and its legitimate aspiration to live and consume like the rest of the world. Global Strategies for Emerging Asia helps us play to win in these new markets. A must–read."
Pierre Cohade, former president Asia–Pacific, The Goodyear Tire and Rubber Company

"Global Strategies for Emerging Asia assembles vivid stories based on extensive case studies on the ever–intensifying competition in emerging Asia. Practitioners and students in global strategy will greatly benefit from the collective wisdom in the book."
Yotaro Kobayashi, chairman, International University of Japan; former chairman, Japan Association of Corporate Executives

"Most multinational corporations competing in emerging economies are facing the formidable challenge of addressing both global integration and local adaptation. Global Strategies for Emerging Asia offers valuable insights and practical guidelines for possible solutions to this seemingly unsolvable challenge."
Tetsu Miyoshi, former director, China Lifestyle Research Center, Panasonic Corporation of China

"The rise of China, India, and the ASEAN region is rapidly transforming Asia into the world′s economic center. While much has been written about the factors propelling Asia′s rise, this book is unique in terms of presenting in–depth case studies that detail how established multinationals can combine global capabilities with on–the–ground local learning to take on domestic competitors in these high–growth markets. A must–read for every manager in every company with global ambitions."
Girija Pande, chairman Asia–Pacific, Tata Consultancy Services