ISBN-13: 9780367132880 / Angielski / Twarda / 2019 / 316 str.
ISBN-13: 9780367132880 / Angielski / Twarda / 2019 / 316 str.
Featuring original case studies of contemporary sport business and international perspectives, from leading scholars across North and South America, Europe and Asia, this book examines key research and practical issues in sport business management and marketing studies in both global and local contexts.