Global Sport Business : Community Impacts of Commercial Sport

ISBN-13: 9780415457637 / Angielski / Twarda / 2011 / 144 str.

Hans Westerbeek;J. A. Mangan;Boria Majumdar

Opis

Global Sport Business: The community impact of commercial sport involves a range of pressing issues that come with the arrival of sport as a product in the world economy. It can be argued that throughout the past two centuries sport has always been recognised as both a frivolous pursuit of spending leisure time with friends and family, and as an activity that has substantial commercial value to be mined by entrepreneurs. However, only during the most recent wave of globalisation spurred by technological advancements that have led to achieving global reach in regard to potential customers, has sport entered a global marketplace that offers tremendous financial rewards for those who manage to control international sport organisations and events. Not only does this book deal with some of the most important driving factors of sport’s global attractiveness, but it also tackles important positive and negative impacts of sport as a global business on local and global communities of sport’s (potential) fans and participants.

This book was published as a special issue of Sport in Society.

Spis treści

1. Sport Management and Sport Business: Two Sides of the Same Coin?  Hans Westerbeek  2. Sport and the Media in the UK: The Long Revolution?  Raymond Boyle  3. The IPL: India’s Foray into World Sports Business  Shakya Mitra  4. Japanese Post-Industrial Management: The Cases of Asics and Mizuno  Koji Kobayashi, John M. Amis, Richard Unwin and Richard Southall  5. Sport Business and Social Capital: A Contradiction in Terms?  Ramón Spaaij and Hans Westerbeek  6. Sport-for-development: Going Beyond the Boundary?  Fred Coalter  7. Community Sports Development for Socially Deprived Groups: A Wider Role for the Commercial Sports Sector? A Look at the Flemish Situation  Marc Theeboom, Reinhard Haudenhuyse and Paul De Knop  8. Commercial Sport and Local Communities: A Market Niche for Social Sport Business?  Hans Westerbeek

O autorze

Hans Westerbeek is the Director of the Institute of Sport, Exercise and Active Living (ISEAL) and Professor of Sport Business in the School of International Business at Victoria University (VU) in Melbourne, Australia. He also holds an appointment as Professor in Sport Management at the Free University of Brussels in Belgium.