Global Smarts

ISBN-13: 9780471433255 / Angielski / Twarda / 2001 / 256 str.

Hodge, Sheida

Opis

Proven strategies for breaking down cultural barriers and building prosperous business relationships anywhere in the world American executives need to know how to communicate effectively with their associates around the world to remain competitive. In Global Smarts, Sheida Hodge, a successful international entrepreneur and one of the most sought–after cross–cultural business trainers, shares her proven strategies for successfully dealing with such issues as language barriers, culture shock, international negotiation tactics, and how to establish trust on a cross–cultural basis. Unlike other authors who merely list the various do’s and don’ts of doing business in specific regions, Hodge helps you to develop a high degree of cross–cultural competency that translates into an unbeatable competitive edge, virtually anywhere in the world. Packed with practical insider tips and eye–opening anecdotes from cross–cultural managers from the United States and other countries, this thoroughly engaging guide is an indispensable resource for anyone doing business in today’s global business world.

In today′s climate of merger–mania, more than 70% of the conglomerates will fail within the first three years. The Los Angeles Times reports that these failures are mainly due to culture clash. This book will provide readers with the techniques that are essential to the success in business today.

O autorze

SHEIDA HODGE is Director of Worldwide Cross–Cultural Services for Berlitz International, Inc., a global consulting and training organization specializing in cross–cultural business relations and language training. Prior to joining Berlitz, Hodge was president of Professional Training Worldwide, a management consulting and training organization, where she developed programs for executives from Fortune 500 companies. She is also a former manager of international business development for General Electric Company. Hodge holds an MBA and has taught courses at the Thunderbird International School of Management and continues to teach at the University of California at Los Angeles.

Blurb

Proven strategies for breaking down cultural barriers and building prosperous business relationships anywhere in the world

American executives need to know how to communicate effectively with their associates around the world to remain competitive. In Global Smarts, Sheida Hodge, a successful international entrepreneur and one of the most sought–after cross–cultural business trainers, shares her proven strategies for successfully dealing with such issues as language barriers, culture shock, international negotiation tactics, and how to establish trust on a cross–cultural basis.

Unlike other authors who merely list the various do’s and don’ts of doing business in specific regions, Hodge helps you to develop a high degree of cross–cultural competency that translates into an unbeatable competitive edge, virtually anywhere in the world. Packed with practical insider tips and eye–opening anecdotes from cross–cultural managers from the United States and other countries, this thoroughly engaging guide is an indispensable resource for anyone doing business in today’s global business world.