Global Public Relations: Spanning Borders, Spanning Cultures

ISBN-13: 9780415448154 / Angielski / Miękka / 2009 / 310 str.

Alan Freitag

Opis

This text provides a structured and practical framework for understanding the complexities of contemporary public relations. It is an instructional book that guides the reader through the challenges of communication and problem solving across a range of organizations and cross-cultural settings. Written in a straightforward, lively style, the book covers:

• foundational theories, and factors that shape the discipline
• communication across cultures
• trends affecting the public relations profession throughout the world.

Incorporating case studies and commentary to illustrate key principles and stimulate discussion, this book also highlights the different approaches professionals must consider in different contexts, from communicating with employees to liaising with external bodies, such as government agencies or the media. Offering a truly global perspective on the subject, Global Public Relations is essential reading for any student or practitioner interested in public relations excellence in a global setting. A companion website provides additional material for lecturers and students alike: www.routledge.com/textbooks/9780415448154/

Spis treści

1. Common Ground  2. Evolution of the Profession  3. Theories and Methods  4. Comparative Cultural Metrics  5. Structural Comparisons  6. State of the Profession  7. South and Southeast Asia 8. China, Japan, and South Korea  9. The Middle East  10. Sub-Saharan Africa  11. Latin America  12. Central and Eastern Europe  13. Western Europe and Legacy Countries  14. Future of Global PR