Global Organisations

ISBN-13: 9786207131310 / Angielski / Miękka / 52 str.

Rosa María Rincón Ornelas; Cruz García Lirios; Jessica Coss Guerrero

Opis

Global organisations are distinguished not only by their international market influence but also by their strategic alliances with local companies; micro, small and medium-sized enterprises as subsidiaries of transnational or multinational products. A review of the most emblematic cases suggests that global organisations have developed intellectual capital formation strategies that reflect their competitive advantages.